Course Overview:
The Diploma in Sales Management is designed to provide students with the skills and knowledge necessary to excel in sales and marketing roles. This course covers essential topics such as sales strategies, customer relationship management, sales forecasting, and digital sales techniques. Graduates of this program can pursue careers as sales managers, account executives, business development managers, and sales consultants across various industries.
Duration:
The duration of the Diploma in Sales Management typically ranges from 1 to 2 years, depending on the institution and whether the course is pursued full-time or part-time.
Syllabus: Semester-Wise Breakdown
Semester 1:
Introduction to Sales Management
Principles of Marketing and Consumer Behavior
Sales Techniques and Strategies
Business Communication and Professional Writing
Retail Sales Management
Basics of Digital Marketing and E-Commerce
Semester 2:
Customer Relationship Management (CRM)
Sales Forecasting and Market Research
Negotiation and Persuasion Techniques
Sales Force Management and Leadership
Sales Promotion and Advertising Strategies
Project Work/Internship (Mandatory)
Semester 3:
Advanced Sales Strategies and Techniques
Key Account Management
B2B Sales and Corporate Selling
Sales Analytics and Performance Metrics
Leadership and Team Management in Sales
Research Methodology in Sales Management
Semester 4:
Strategic Sales Management
International Sales and Export Management
Sales Force Automation and CRM Software
Legal and Ethical Issues in Sales
Final Dissertation/Project Presentation
Average Fees:
The average fees for the Diploma in Sales Management course range between ₹30,000 to ₹1,50,000 depending on the institution and location.
Exams to Attend:
Students are required to complete semester-wise exams, practical assessments, and project work related to sales management. Additionally, many institutions encourage certifications in sales techniques, CRM tools, and digital sales platforms.
Top 10 Ranking Institutions Combined in India:
Indian Institute of Management (IIM), Ahmedabad
Indian School of Business (ISB), Hyderabad
Xavier School of Management (XLRI), Jamshedpur
Symbiosis Institute of Business Management (SIBM), Pune
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Indian Institute of Management (IIM), Bangalore
Welingkar Institute of Management Development & Research, Mumbai
Amity University, Noida
Christ University, Bangalore
Great Lakes Institute of Management, Chennai
Top 10 Institutions in Kerala:
Rajagiri Centre for Business Studies, Kochi
SCMS School of Business, Kochi
St. Teresa’s College, Ernakulam
Sacred Heart College, Kochi
Farook College, Kozhikode
Marian College, Kuttikkanam, Idukki
St. Albert’s College, Kochi
MES College, Marampally
MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla
Kristu Jyoti College of Management and Technology, Changanassery