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Diploma in Marketing Management

Diploma in Marketing Management

Course Overview:

The Diploma in Marketing Management is designed to provide students with a solid understanding of marketing principles and strategies, including digital marketing, consumer behavior, brand management, and market research. This course is ideal for individuals aiming to build careers in marketing, advertising, sales, or brand management across various industries.

Duration:

The duration of the Diploma in Marketing Management typically ranges from 1 to 2 years, depending on the institution and whether the course is pursued full-time or part-time.

Syllabus: Semester-Wise Breakdown

Semester 1:

  1. Introduction to Marketing Management

  2. Principles of Economics and Business Environment

  3. Consumer Behavior and Market Research

  4. Business Communication and Professional Writing

  5. Digital Marketing Fundamentals

  6. Introduction to Sales and Distribution Management

Semester 2:

  1. Strategic Marketing and Branding

  2. Advertising and Promotion Management

  3. Digital and Social Media Marketing

  4. Retail and Service Marketing

  5. International Marketing and Global Strategies

  6. Project Work/Internship (Mandatory)

Semester 3:

  1. Advanced Marketing Analytics and Research

  2. Product and Brand Management

  3. E-Commerce and Online Marketing Strategies

  4. Public Relations and Media Management

  5. Customer Relationship Management (CRM)

  6. Leadership and Team Management in Marketing

Semester 4:

  1. Strategic Marketing Management

  2. Sales Force Management and Leadership

  3. Integrated Marketing Communications (IMC)

  4. Marketing Metrics and Performance Evaluation

  5. Final Dissertation/Project Presentation

Average Fees:

The average fees for the Diploma in Marketing Management course range between ₹30,000 to ₹1,50,000 depending on the institution and location.

Exams to Attend:

Students are required to complete semester-wise exams, practical assessments, and industry-based projects. Many institutions encourage certifications in areas such as digital marketing (e.g., Google AdWords, HubSpot, or Facebook Blueprint) and sales management.

Top 10 Ranking Institutions Combined in India:

  1. Indian Institute of Management (IIM), Ahmedabad

  2. Indian School of Business (ISB), Hyderabad

  3. Xavier School of Management (XLRI), Jamshedpur

  4. Symbiosis Institute of Business Management (SIBM), Pune

  5. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

  6. Indian Institute of Management (IIM), Bangalore

  7. Welingkar Institute of Management Development & Research, Mumbai

  8. Christ University, Bangalore

  9. Great Lakes Institute of Management, Chennai

  10. Amity University, Noida

Top 10 Institutions in Kerala:

  1. Rajagiri Centre for Business Studies, Kochi

  2. SCMS School of Business, Kochi

  3. St. Teresa’s College, Ernakulam

  4. Sacred Heart College, Kochi

  5. Farook College, Kozhikode

  6. St. Albert’s College, Kochi

  7. Marian College, Kuttikkanam, Idukki

  8. MES College, Marampally

  9. MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla

  10. Kristu Jyoti College of Management and Technology, Changanassery

Diploma Courses