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Diploma in Digital Marketing

Diploma in Digital Marketing

Course Overview:

The Diploma in Digital Marketing provides students with essential skills and knowledge in online marketing strategies, social media marketing, search engine optimization (SEO), email marketing, content marketing, and analytics. This program equips students to effectively manage and optimize digital marketing campaigns for businesses across various industries.

Duration:

The duration of the Diploma in Digital Marketing typically ranges from 1 to 2 years, depending on the institution and the mode of study (full-time or part-time).

Syllabus: Semester-Wise Breakdown

Semester 1:

  1. Introduction to Digital Marketing

  2. Fundamentals of Marketing and Branding

  3. Search Engine Optimization (SEO)

  4. Social Media Marketing (SMM)

  5. Email Marketing and Automation

  6. Business Communication

Semester 2:

  1. Content Marketing and Blogging

  2. Pay-Per-Click (PPC) Advertising

  3. Google Analytics and Data Analysis

  4. Affiliate Marketing

  5. Video Marketing Strategies

  6. Legal and Ethical Aspects of Digital Marketing

Semester 3:

  1. Mobile Marketing and SMS Campaigns

  2. E-Commerce Marketing and Strategies

  3. Online Reputation Management

  4. Customer Relationship Management (CRM) in Digital Marketing

  5. Advanced Analytics and Conversion Rate Optimization (CRO)

  6. Project Work/Internship (Mandatory)

Semester 4:

  1. Digital Marketing Strategy and Planning

  2. Influencer Marketing and Collaborations

  3. AI and Automation in Digital Marketing

  4. Leadership and Team Management in Digital Campaigns

  5. Innovations and Future Trends in Digital Marketing

  6. Final Dissertation/Project Presentation

Average Fees:

The average fees for the Diploma in Digital Marketing course range between ₹30,000 to ₹1,50,000 depending on the institution and location.

Exams to Attend:

Students will need to complete semester-wise exams, practical assessments, and real-world projects. Institutions often encourage obtaining additional certifications from platforms like Google, Facebook, HubSpot, and SEMrush.

Top 10 Ranking Institutions Combined in India:

  1. Indian School of Business (ISB), Hyderabad

  2. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

  3. Symbiosis Institute of Digital and Telecom Management (SIDTM), Pune

  4. Indian Institute of Management (IIM), Bangalore

  5. Welingkar Institute of Management Development & Research, Mumbai

  6. Amity University, Noida

  7. Christ University, Bangalore

  8. Xavier Institute of Management (XIM), Bhubaneswar

  9. Manipal Institute of Management, Manipal

  10. Indian School of Digital Marketing, Mumbai

Top 10 Institutions in Kerala:

  1. Rajagiri Centre for Business Studies, Kochi

  2. SCMS School of Business, Kochi

  3. St. Teresa’s College, Ernakulam

  4. Sacred Heart College, Kochi

  5. St. Albert’s College, Kochi

  6. Farook College, Kozhikode

  7. Marian College, Kuttikkanam, Idukki

  8. MES College, Marampally

  9. Government Victoria College, Palakkad

  10. MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla

Diploma Courses