Course Overview
The Diploma in Retail Management (DRM) equips students with skills in retail operations, customer service, and sales strategies. It covers inventory management, visual merchandising, and marketing tactics. Ideal for careers in retail management and customer relations.
Duration:
1 year (2 semesters)
Syllabus:
The syllabus for the Diploma in Retail Management is typically structured over two semesters. Below is a sample outline:
Semester 1:
Introduction to Retail Management:
Overview of the retail industry and its significance
Types of retail formats: Department stores, supermarkets, e-commerce, etc.
Evolution of retail management and future trends
Retail Operations and Store Management:
Managing day-to-day retail operations
Store layout, design, and visual merchandising
Inventory management, stock control, and replenishment
Retail Marketing and Customer Relationship Management (CRM):
Marketing strategies for retail businesses
Role of CRM in retail: Building and maintaining customer loyalty
Techniques for analyzing customer behavior and preferences
Retail Selling Skills:
Effective selling techniques and salesmanship
Handling customer queries and complaints
Sales promotion and product display strategies
Semester 2:
Supply Chain and Logistics in Retail:
Supply chain management in retail: Sourcing, procurement, and logistics
Warehouse management and distribution strategies
Retail supply chain optimization and e-commerce logistics
Retail Financial Management:
Basics of financial management in retail businesses
Budgeting, pricing strategies, and cost control
Understanding profit and loss accounts, balance sheets, and key retail financial metrics
E-Commerce and Digital Retailing:
Impact of digital technologies on retail
E-commerce platforms and online retail management
Omnichannel retailing and integration of digital and physical stores
Project Work/Internship:
Hands-on experience through internships in retail businesses
Project work on real-world retail management challenges and solutions
Average Fees:
₹15,000 to ₹75,000 (varies by institution)
Exams to Attend:
Internal Assessments:
Regular assessments through assignments, case studies, and practical work.
Final Semester Examinations:
End-of-semester exams covering both theoretical and practical retail management knowledge.
Professional Certifications (Optional):
Certified Retail Management Professional (CRMP): Adds a professional edge to retail management skills.
Certified Digital Retail Professional (CDRP): Focuses on digital retailing and e-commerce.
Competitive Exams (Optional):
Entrance exams for higher studies like MBA in Retail Management or related fields.
Top 10 Institutions in India:
Indian Institute of Management (IIM), Ahmedabad
Symbiosis Institute of Business Management (SIBM), Pune
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Indian School of Business (ISB), Hyderabad
Amity University, Noida
Institute of Management Technology (IMT), Ghaziabad
XLRI (Xavier School of Management), Jamshedpur
FMS (Faculty of Management Studies), Delhi
Loyola Institute of Business Administration (LIBA), Chennai
SP Jain School of Global Management, Mumbai
Top 10 Institutions in Kerala:
Rajagiri Centre for Business Studies, Kochi
SCMS School of Business, Kochi
Amrita School of Business, Kochi
Farook College, Kozhikode
St. Teresa's College, Ernakulam
Sacred Heart College, Kochi
Albertian Institute of Management, Kochi
Marian College, Kuttikkanam
MES Asmabi College, Thrissur
MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla