Course Overview
The Diploma in E-Commerce (DEC) equips students with essential skills for online business management. Topics include digital marketing, e-commerce platforms, web analytics, and customer service. Ideal for those seeking careers in online retail and digital sales.
Duration:
1 year (2 semesters)
Syllabus:
The syllabus for the Diploma in E-Commerce is structured across two semesters. Below is a sample syllabus outline:
Semester 1:
Introduction to E-Commerce:
Overview of E-Commerce: Concepts, scope, and importance
E-Commerce models: B2B, B2C, C2C, C2B
E-Commerce platforms and ecosystems
Website Development and E-Commerce Platforms:
Introduction to website development tools and techniques
Developing an e-commerce website using platforms like Shopify, WooCommerce, or Magento
User experience (UX) and interface design (UI) for e-commerce
Digital Marketing for E-Commerce:
SEO strategies for e-commerce
Social media marketing and content creation for e-commerce
Email marketing and pay-per-click advertising for online stores
E-Commerce Operations Management:
Managing online orders, inventory, and logistics
Understanding payment gateways, transactions, and security
Legal and regulatory frameworks governing e-commerce in India
Semester 2:
Mobile Commerce and Emerging Technologies:
Introduction to mobile commerce (M-commerce)
Role of mobile apps and responsive web design in e-commerce
Emerging trends: Artificial intelligence, chatbots, blockchain, and AR/VR in e-commerce
E-Commerce Analytics:
Using Google Analytics and other tools to measure performance
Data interpretation and decision-making based on analytics
Conversion rate optimization for e-commerce websites
Supply Chain and Logistics in E-Commerce:
Logistics and supply chain management for e-commerce businesses
Managing deliveries, warehousing, and returns
Strategies for optimizing supply chain efficiency
Project Work/Internship:
Practical experience in setting up and managing an e-commerce platform
Internship opportunities in e-commerce firms or hands-on project execution
Average Fees:
₹20,000 to ₹75,000 (varies by institution)
Exams to Attend:
Internal Assessments:
Includes written tests, practical assignments, and project work.
Final Semester Examinations:
End-of-semester exams covering theoretical and practical aspects of e-commerce.
Professional Certifications (Optional):
Google Analytics Certification: Helpful for tracking e-commerce performance.
Certified E-Commerce Specialist (CES): Adds credibility to e-commerce management skills.
Competitive Exams (Optional):
Entrance exams for further studies like MBA in E-Commerce or related fields.
Top 10 Institutions in India:
Indian Institute of E-Commerce, Bangalore
Symbiosis Centre for Online Learning, Pune
National Institute of E-Commerce, Delhi
Amity University, Noida
Manipal University, Jaipur
Sikkim Manipal University, Online
Indian School of Business (ISB), Hyderabad
Lovely Professional University, Jalandhar
Institute of Management Studies, Ghaziabad
Christ University, Bangalore
Top 10 Institutions in Kerala:
Rajagiri Centre for Business Studies, Kochi
SCMS Cochin School of Business, Kochi
Mar Ivanios College, Thiruvananthapuram
MES Asmabi College, Thrissur
Amrita School of Arts and Sciences, Kochi
Farook College, Kozhikode
Sacred Heart College, Kochi
St. Teresa’s College, Ernakulam
Albertian Institute of Management, Kochi
MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla