Diploma in E-Commerce

Course Overview

The Diploma in E-Commerce (DEC) equips students with essential skills for online business management. Topics include digital marketing, e-commerce platforms, web analytics, and customer service. Ideal for those seeking careers in online retail and digital sales.

Duration:

1 year (2 semesters)

Syllabus:

The syllabus for the Diploma in E-Commerce is structured across two semesters. Below is a sample syllabus outline:

Semester 1:

  1. Introduction to E-Commerce:

    • Overview of E-Commerce: Concepts, scope, and importance

    • E-Commerce models: B2B, B2C, C2C, C2B

    • E-Commerce platforms and ecosystems

  2. Website Development and E-Commerce Platforms:

    • Introduction to website development tools and techniques

    • Developing an e-commerce website using platforms like Shopify, WooCommerce, or Magento

    • User experience (UX) and interface design (UI) for e-commerce

  3. Digital Marketing for E-Commerce:

    • SEO strategies for e-commerce

    • Social media marketing and content creation for e-commerce

    • Email marketing and pay-per-click advertising for online stores

  4. E-Commerce Operations Management:

    • Managing online orders, inventory, and logistics

    • Understanding payment gateways, transactions, and security

    • Legal and regulatory frameworks governing e-commerce in India

Semester 2:

  1. Mobile Commerce and Emerging Technologies:

    • Introduction to mobile commerce (M-commerce)

    • Role of mobile apps and responsive web design in e-commerce

    • Emerging trends: Artificial intelligence, chatbots, blockchain, and AR/VR in e-commerce

  2. E-Commerce Analytics:

    • Using Google Analytics and other tools to measure performance

    • Data interpretation and decision-making based on analytics

    • Conversion rate optimization for e-commerce websites

  3. Supply Chain and Logistics in E-Commerce:

    • Logistics and supply chain management for e-commerce businesses

    • Managing deliveries, warehousing, and returns

    • Strategies for optimizing supply chain efficiency

  4. Project Work/Internship:

    • Practical experience in setting up and managing an e-commerce platform

    • Internship opportunities in e-commerce firms or hands-on project execution

Average Fees:

  • ₹20,000 to ₹75,000 (varies by institution)

Exams to Attend:

  1. Internal Assessments:

    • Includes written tests, practical assignments, and project work.

  2. Final Semester Examinations:

    • End-of-semester exams covering theoretical and practical aspects of e-commerce.

  3. Professional Certifications (Optional):

    • Google Analytics Certification: Helpful for tracking e-commerce performance.

    • Certified E-Commerce Specialist (CES): Adds credibility to e-commerce management skills.

  4. Competitive Exams (Optional):

    • Entrance exams for further studies like MBA in E-Commerce or related fields.

Top 10 Institutions in India:

  1. Indian Institute of E-Commerce, Bangalore

  2. Symbiosis Centre for Online Learning, Pune

  3. National Institute of E-Commerce, Delhi

  4. Amity University, Noida

  5. Manipal University, Jaipur

  6. Sikkim Manipal University, Online

  7. Indian School of Business (ISB), Hyderabad

  8. Lovely Professional University, Jalandhar

  9. Institute of Management Studies, Ghaziabad

  10. Christ University, Bangalore

Top 10 Institutions in Kerala:

  1. Rajagiri Centre for Business Studies, Kochi

  2. SCMS Cochin School of Business, Kochi

  3. Mar Ivanios College, Thiruvananthapuram

  4. MES Asmabi College, Thrissur

  5. Amrita School of Arts and Sciences, Kochi

  6. Farook College, Kozhikode

  7. Sacred Heart College, Kochi

  8. St. Teresa’s College, Ernakulam

  9. Albertian Institute of Management, Kochi

  10. MACFAST (Mar Athanasios College for Advanced Studies), Thiruvalla