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Diploma in Digital Marketing

Diploma in Digital Marketing

Course Overview

The Diploma in Digital Marketing (DDM) covers core digital marketing strategies including SEO, SEM, social media marketing, email marketing, and analytics. It equips students with skills to create effective online campaigns, analyze performance, and drive business growth in the digital space.

Duration:

1 year (2 semesters)

Syllabus:

The syllabus for the Diploma in Digital Marketing is structured across two semesters. Below is a sample outline:

Semester 1:

  1. Introduction to Digital Marketing:

    • Overview of digital marketing and its importance

    • Difference between traditional marketing and digital marketing

    • Current trends in digital marketing

  2. Search Engine Optimization (SEO):

    • Basics of SEO: On-page and off-page optimization

    • Keyword research and analysis

    • SEO tools and techniques

  3. Social Media Marketing (SMM):

    • Overview of social media platforms and their importance in marketing

    • Creating a social media strategy

    • Managing social media campaigns on Facebook, Instagram, LinkedIn, etc.

  4. Content Marketing:

    • Creating and promoting content for digital platforms

    • Blogging, vlogging, and video marketing

    • Email marketing strategies

Semester 2:

  1. Pay-Per-Click (PPC) Advertising:

    • Introduction to Google Ads and Bing Ads

    • Creating and managing PPC campaigns

    • AdWords campaign structure and strategies for optimization

  2. Web Analytics:

    • Understanding Google Analytics and other analytics tools

    • Tracking and measuring traffic, user behavior, and campaign performance

    • Conversion rate optimization

  3. Affiliate Marketing:

    • Introduction to affiliate marketing

    • Setting up and managing an affiliate program

    • Monetization strategies and performance tracking

  4. Mobile Marketing and App Marketing:

    • Understanding mobile app marketing

    • Strategies for mobile-friendly websites and apps

    • App Store optimization (ASO) and in-app advertising

  5. Project Work/Internship:

    • Practical experience in creating and executing digital marketing campaigns or internship with digital marketing firms.

Average Fees:

  • ₹20,000 to ₹1,00,000 (varies by institution)

Exams to Attend:

  1. Internal Assessments:

    • Includes quizzes, assignments, and presentations based on theoretical and practical knowledge.

  2. Final Semester Examinations:

    • Examinations at the end of each semester covering both theoretical concepts and hands-on practicals.

  3. Professional Certifications (Optional):

    • Google Ads Certification: Adds credibility to digital marketing skills.

    • HubSpot Content Marketing Certification: Certification for content creation and marketing.

    • Facebook Blueprint Certification: Mastery of Facebook marketing and advertising.

  4. Competitive Exams (Optional):

    • Further certifications or entrance exams for advanced courses like MBA in Digital Marketing or related fields.

Top 10 Institutions in India:

  1. Indian Institute of Digital Education (IIDE), Mumbai

  2. National Institute of Digital Marketing (NIDM), Bangalore

  3. Manipal Academy of Higher Education (MAHE), Manipal

  4. MICA (Mudra Institute of Communications), Ahmedabad

  5. Delhi School of Internet Marketing (DSIM), Delhi

  6. Symbiosis Centre for Online Learning (SCOL), Pune

  7. Digital Vidya, Delhi

  8. UpGrad, Online

  9. NIIT Digital Marketing, Bangalore

  10. SP Jain School of Global Management, Mumbai

Top 10 Institutions in Kerala:

  1. Digital Skill Master, Kochi

  2. Internet Leads Training Institute, Thiruvananthapuram

  3. Areva Digital, Kochi

  4. Aviv Digital, Kozhikode

  5. Ubl Academy, Thrissur

  6. Appin Technology Lab, Kochi

  7. Tandem Institute, Kochi

  8. Areva Digital, Thiruvananthapuram

  9. Codepoint Academy, Kozhikode

  10. SpidervellA Technologies, Kochi

Diploma Courses