Course Overview
The Certificate in Event Management equips learners with essential skills for planning and executing events. Covering event design, logistics, budgeting, and marketing, this course offers practical insights into managing diverse events, from corporate functions to personal celebrations. Ideal for aspiring event planners.
Duration:
6 to 12 months depending on the institution and course depth.
Syllabus (Semester-wise):
The Certificate in Event Management provides students with the skills and knowledge necessary to plan, organize, and execute various types of events, such as corporate events, weddings, conferences, and exhibitions. This program focuses on event planning, logistics, marketing, and on-the-ground execution.
Semester 1:
Introduction to Event Management: Overview of the event management industry, types of events, the role of event managers, and event planning basics.
Event Concept and Planning: Detailed event planning process, creating event concepts, drafting event proposals, budgeting, and client communication.
Event Logistics and Operations: Managing logistics for events, including venue selection, vendor management, contracts, transportation, and accommodations.
Marketing and Promotion of Events: Marketing strategies for promoting events, digital marketing, social media strategies, and public relations for events.
Customer Service in Event Management: Importance of guest relations, managing client expectations, handling guest complaints, and ensuring guest satisfaction.
Semester 2:
Financial Management for Events: Managing budgets, cost control, pricing strategies, and maximizing event profitability.
Event Technology and Innovation: Use of technology in events, such as event management software, digital ticketing, live streaming, and virtual event platforms.
Risk Management and Safety in Events: Identifying potential risks, implementing safety protocols, managing crowd control, and dealing with emergencies at events.
Legal Aspects of Event Management: Overview of legal requirements, contracts, permits, and intellectual property considerations in event management.
Project Work/Internship: Practical experience in organizing events, internships with event management firms, or handling independent event projects.
Average Fees:
₹20,000 to ₹1,00,000 depending on the institution, location, and level of resources provided.
Exams to Attend:
Students are required to pass internal exams, project assessments, and semester-end exams conducted by the institution. Additionally, certifications in event management may require practical project work or completion of internships. Some institutions may offer industry-recognized certifications like:
Certified Special Events Professional (CSEP) from the International Live Events Association (ILEA).
Certified Meeting Professional (CMP) by the Events Industry Council.
Ten Most Ranking Institutions Combined Ranking in India:
National Academy of Event Management & Development (NAEMD), Mumbai
National Institute of Event Management (NIEM), Mumbai
Amity Institute of Event Management, Noida
Indian School of Business (ISB), Hyderabad
Symbiosis Institute of Event Management, Pune
International Institute of Fashion Design (INIFD), Bangalore
Institute of Management Technology (IMT), Ghaziabad
National Institute of Fashion Technology (NIFT), Delhi
Delhi School of Communication (DSC), New Delhi
Xavier Institute of Communications (XIC), Mumbai
Top Ten Institutions in Kerala:
Rajagiri Business School, Kochi
Cochin University of Science and Technology (CUSAT), Kochi
Amrita Vishwa Vidyapeetham, Kochi
Kerala Institute of Tourism and Travel Studies (KITTS), Thiruvananthapuram
Sacred Heart College, Ernakulam
St. Teresa’s College, Kochi
Farook College, Kozhikode
Mahatma Gandhi University, Kottayam
Mar Ivanios College, Thiruvananthapuram
Oriental School of Hotel Management, Wayanad