Course Overview
The "Certificate in Digital Marketing" covers essential strategies for online promotion. Topics include SEO, SEM, social media marketing, content creation, and data analytics. Ideal for those seeking to enhance their skills in digital marketing and boost their career opportunities.
Duration:
6 to 9 months depending on the institution and course intensity.
Syllabus (Semester-wise):
A Certificate in Digital Marketing aims to provide students with comprehensive knowledge of online marketing strategies, tools, and platforms. It covers areas such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) campaigns, email marketing, content marketing, and data analytics.
Semester 1:
Introduction to Digital Marketing: Overview of digital marketing, its evolution, and key concepts. Understanding the digital landscape and how it differs from traditional marketing.
Search Engine Optimization (SEO): Fundamentals of SEO, keyword research, on-page optimization, off-page optimization, link-building strategies, and SEO analytics.
Search Engine Marketing (SEM) and PPC Advertising: Introduction to Google Ads and other PPC platforms, creating and managing campaigns, bidding strategies, and performance measurement.
Social Media Marketing: Strategies for using platforms like Facebook, Instagram, LinkedIn, and Twitter for brand promotion, audience engagement, and lead generation.
Content Marketing: Content creation, distribution strategies, content for SEO, blogs, videos, and webinars. Understanding content funnels and storytelling.
Semester 2:
Email Marketing: Best practices for email campaigns, building mailing lists, crafting effective emails, and measuring success through analytics.
Affiliate Marketing: Introduction to affiliate marketing, setting up affiliate programs, working with partners, and performance analysis.
Web Analytics: Use of tools like Google Analytics to track website performance, measure marketing ROI, and make data-driven decisions.
E-commerce and Mobile Marketing: Strategies for marketing on e-commerce platforms, mobile-first marketing, and mobile app promotions.
Capstone Project/Internship: Practical experience in running digital marketing campaigns, measuring success, and optimizing results.
Average Fees:
₹20,000 to ₹1,50,000 depending on the institution, resources provided, and whether it includes industry certification.
Exams to Attend:
Certification typically requires passing internal assessments and project evaluations conducted by the institution. In addition, students may opt for industry-recognized exams such as:
Google Analytics Certification
Google Ads Certification
HubSpot Content Marketing Certification
Facebook Blueprint Certification
Ten Most Ranking Institutions Combined Ranking in India:
Digital Vidya, New Delhi
Manipal ProLearn, Bangalore
NIIT Digital Marketing, New Delhi
Simplilearn, Bangalore
UpGrad, Mumbai
Indian Institute of Management (IIM), Bangalore
Institute of Digital Marketing, Mumbai
EduPristine, Mumbai
DigiGrad, Chennai
Great Learning, Gurgaon
Top Ten Institutions in Kerala:
Rajagiri Business School, Kochi
Cochin University of Science and Technology (CUSAT), Kochi
DigitalSkillMaster, Kochi
NestSoft Technologies, Kochi
Areva Digital, Thiruvananthapuram
Aviv Digital, Kozhikode
Mahatma Gandhi University, Kottayam
St. Teresa’s College, Kochi
Farook College, Kozhikode
Mar Ivanios College, Thiruvananthapuram