Course Overview:
The Bachelor of Business Management (BBM) is an undergraduate program that focuses on developing managerial skills and business acumen. The course provides a comprehensive understanding of business operations, management principles, and strategic decision-making. It prepares students for various managerial roles in the business world.
Duration:
The BBM program typically spans 3 years, divided into six semesters.
Syllabus (Semester-Wise Structure):
1st Year:
Semester 1:
Principles of Management
Overview of management functions and roles
Planning, organizing, leading, and controlling
Business Economics
Microeconomic and macroeconomic principles
Market structures and economic policies
Financial Accounting
Fundamentals of accounting
Preparation and analysis of financial statements
Business Mathematics
Mathematical techniques for business decision-making
Quantitative methods and statistics
Semester 2:
Organizational Behavior
Study of human behavior in organizations
Motivation, leadership, and team dynamics
Business Communication
Effective business communication skills
Business writing and presentation techniques
Principles of Marketing
Marketing concepts and strategies
Market research and consumer behavior
Information Technology for Business
Use of technology in business operations
Basics of IT systems and applications
2nd Year:
Semester 3:
Financial Management
Principles of financial management
Capital budgeting and investment decisions
Human Resource Management
Recruitment, training, and performance management
Employee relations and labor laws
Operations Management
Production and operations planning
Quality management and supply chain management
Business Law
Legal aspects of business operations
Contracts, company law, and commercial law
Semester 4:
Marketing Management
Advanced marketing strategies
Brand management and digital marketing
Corporate Finance
Financial analysis and corporate strategies
Risk management and capital structure
Strategic Management
Strategic planning and implementation
Business policy and competitive analysis
Entrepreneurship and Innovation
Business start-ups and innovation management
Entrepreneurship theories and practices
3rd Year:
Semester 5:
International Business
Global business environment and strategies
International trade and investment
Project Management
Project planning and execution
Project evaluation and control
Business Ethics and Corporate Governance
Ethical issues in business
Corporate governance practices and standards
Electives/Specializations
Choice of electives based on interests (e.g., Supply Chain Management, Digital Marketing)
Semester 6:
Strategic Human Resource Management
Advanced HRM strategies
Global HRM and strategic alignment
Business Research Methods
Research design and methodology
Data collection and analysis techniques
Capstone Project
Integration of learning in a practical project
Presentation and defense of the project
Average Fees:
Total Fees: ₹1,00,000 to ₹2,50,000 (depending on the institution and location)
Annual Fees: ₹30,000 to ₹80,000
Exams to Attend:
Internal Assessments: Regular quizzes, assignments, and presentations
End-Semester Examinations: Conducted by the respective institutions at the end of each semester
Top 10 Ranking Institutions in India:
Indian Institute of Management Bangalore (IIMB)
Indian Institute of Management Ahmedabad (IIMA)
Indian School of Business (ISB), Hyderabad
Xavier Labour Relations Institute (XLRI), Jamshedpur
Faculty of Management Studies (FMS), Delhi
SP Jain Institute of Management and Research (SPJIMR), Mumbai
Indian Institute of Management Calcutta (IIMC)
National Institute of Industrial Engineering (NITIE), Mumbai
Institute of Management Technology (IMT), Ghaziabad
Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai
Top 10 Institutions in Kerala:
Indian Institute of Management Kozhikode (IIMK)
University of Kerala, Trivandrum
St. Joseph's College of Commerce, Bangalore (Kerala Campus)
Amrita School of Business, Coimbatore (Kerala Campus)
Sree Sankaracharya University of Sanskrit, Kalady
Rajagiri College of Social Sciences, Kalamassery
Cochin University of Science and Technology (CUSAT)
Loyola College, Thiruvananthapuram
Kerala University of Fisheries and Ocean Studies (KUFOS), Kochi
Nirmala College, Muvattupuzha