Course Overview:

The Bachelor of Business Administration (BBA) is an undergraduate program that offers various specializations to cater to different business interests. The specializations include Finance, Marketing, Human Resources, and International Business. Each specialization provides in-depth knowledge and skills specific to that area, preparing students for targeted career paths.

Duration:

The BBA program with specializations typically spans three years, divided into six semesters.

Syllabus (Semester-Wise Structure with Specializations):

1st Year:

Semester 1:

• Principles of Management

• Business Economics

• Financial Accounting

• Business Mathematics

Semester 2:

• Business Communication

• Organizational Behavior

• Principles of Marketing

• Business Statistics

2nd Year:

Semester 3:

• Financial Management

• Capital budgeting

• Investment decisions

• Human Resource Management

• Recruitment and selection

• Training and development

• Operations Management

• Production planning

• Quality management

• International Business

• Global business environment

• International trade theories

Semester 4:

• Marketing Management

• Marketing strategies

• Consumer behavior

• Corporate Finance

• Financial analysis and planning

• Risk management

• Human Resource Development

• Performance management

• Compensation and benefits

• Cross-Cultural Management

• Managing diverse teams

• Cross-cultural communication

3rd Year:

Semester 5:

• Advanced Financial Management

• Mergers and acquisitions

• Financial risk management

• Strategic Marketing

• Brand management

• Market research and analysis

• Labor Laws and Industrial Relations

• Employment laws

• Labor relations and dispute resolution

• Global Business Strategy

• International business strategies

• Global market entry strategies

Semester 6:

• Investment Analysis

• Securities and portfolio management

• Investment strategies

• Digital Marketing

• Online marketing techniques

• Social media marketing

• Human Resource Analytics

• Data-driven HR practices

• HR metrics and analytics

• International Trade and Finance

• Global trade policies

• International financial management

Average Fees:

• Fees per Semester: ₹20,000 to ₹50,000

• Total Cost: ₹1,20,000 to ₹3,00,000 (for the entire course)

Exams to Attend:

• University-specific end-of-semester exams

• Some programs may include industry certifications or practical assessments.

Ten Most Ranking Institutions (Combined Ranking in India):

1. Indian Institute of Management Bangalore (IIMB)

2. Indian Institute of Management Ahmedabad (IIMA)

3. Indian School of Business (ISB), Hyderabad

4. XLRI Xavier School of Management, Jamshedpur

5. Indian Institute of Management Calcutta (IIMC)

6. Indian Institute of Management Lucknow (IIML)

7. SP Jain Institute of Management and Research (SPJIMR), Mumbai

8. Management Development Institute (MDI), Gurgaon

9. Narsee Monjee Institute of Management Studies (NMIMS), Mumbai

10. Institute of Management Technology (IMT), Ghaziabad

Top 10 Institutions in Kerala:

1. Indian Institute of Management Kozhikode (IIMK)

2. Amity Global Business School, Kochi

3. Cochin University of Science and Technology (CUSAT)

4. Kerala University, School of Business Management and Legal Studies

5. Rajagiri College of Social Sciences, Kochi

6. St. Joseph’s College of Commerce, Irinjalakuda

7. Sree Narayana Guru College, Kottayam

8. Christ College, Irinjalakuda

9. MES College of Engineering, Kuttippuram

10. Toc H Institute of Science and Technology, Ernakulam