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Diploma in Public Relations

Diploma in Public Relations

Course Overview: Diploma in Public Relations

The Diploma in Public Relations equips students with essential skills in communication, media management, and reputation building. It covers strategic PR, crisis management, media relations, and digital communication, preparing graduates for careers in PR and corporate communication.

Duration

The Diploma in Public Relations typically lasts 1 year, though some institutions may offer it as a 6-month intensive course or an extended part-time program.

Syllabus (Semester-wise)

The Diploma in Public Relations covers the foundational and advanced principles of communication, media relations, and branding, equipping students with the skills necessary to manage public perception and organizational reputation effectively.

Semester 1: Introduction to Public Relations

  1. Introduction to Public Relations

    • Definition and Scope of Public Relations

    • Evolution of PR Practices

    • Role of PR in Organizations

  2. Communication Skills

    • Principles of Effective Communication

    • Business Communication Techniques

    • Public Speaking and Presentation Skills

  3. Media Relations

    • Building and Maintaining Relationships with Media

    • Press Releases, Media Kits, and Public Statements

    • Organizing Press Conferences and Media Events

  4. Corporate Communication

    • Internal and External Communication Strategies

    • Crisis Communication

    • Corporate Social Responsibility (CSR)

  5. Writing for Public Relations

    • Writing Press Releases, Newsletters, and Speeches

    • Copywriting for Brochures, Reports, and Websites

    • Editing and Proofreading Skills

Semester 2: Advanced Public Relations Practices

  1. Public Relations Campaigns

    • Planning and Executing PR Campaigns

    • PR Strategies for Different Sectors (Corporate, Government, Non-Profit)

    • Case Studies in Successful PR Campaigns

  2. Event Management in Public Relations

    • Event Planning and Coordination for PR

    • Sponsorship and Partnership Development

    • Media Coverage and Reporting on Events

  3. Digital Public Relations

    • Social Media Management for PR

    • Influencer and Blogger Outreach

    • Online Reputation Management

  4. Branding and Image Management

    • Brand Communication Strategies

    • Brand Identity and Positioning

    • Managing Brand Reputation in Crisis Situations

  5. Fieldwork and Practical Assignments

    • Planning PR Campaigns for Real-World Scenarios

    • Managing Corporate Communication for Events

    • Practical Exercises in Media Relations and Digital PR

Semester 3: Specialization and Practical Training

  1. Public Relations Research

    • Research Techniques in PR

    • Data Collection and Analysis for PR Strategy

    • Using Research to Measure PR Effectiveness

  2. Corporate Ethics and Media Law

    • Understanding PR Ethics and Guidelines

    • Legal Issues in Media and PR

    • Intellectual Property Rights in Communication

  3. Public Relations and Advertising

    • Integration of PR with Advertising and Marketing

    • Managing Public Image Through Advertising

    • PR Campaigns for New Product Launches

  4. Internship and Industry Training

    • Internship with PR Firms, Corporate Communication Departments, or Media Organizations

    • Industry Projects on Campaign Development

    • Practical Exposure to Real-Time PR Challenges

  5. Final Project and Portfolio Development

    • Creating a Comprehensive PR Campaign Portfolio

    • Presenting Case Studies and PR Solutions to Industry Experts

    • Industry Interaction and Networking

Average Fees

The average fee for a Diploma in Public Relations in India ranges from INR 20,000 to INR 1,50,000, depending on the institution and the program’s facilities.

Exams to Attend

The course typically includes:

  • Written assessments covering PR principles, media relations, and communication skills

  • Practical assignments including the creation of PR campaigns and communication strategies

  • Project submissions, including press releases, speeches, newsletters, and event management tasks

  • Internship performance evaluations based on industry exposure

  • Final portfolio assessment that includes comprehensive PR campaigns and media management projects

Top 10 Institutions Offering Diploma in Public Relations in India (Combined Ranking)

  1. Xavier Institute of Communications (XIC), Mumbai

  2. Symbiosis Institute of Media and Communication (SIMC), Pune

  3. Indian Institute of Mass Communication (IIMC), Delhi

  4. Amity School of Communication, Noida

  5. Delhi School of Communication (DSC), Delhi

  6. Christ University, Bangalore

  7. Mudra Institute of Communications (MICA), Ahmedabad

  8. Asian College of Journalism (ACJ), Chennai

  9. Manipal Institute of Communication, Manipal

  10. Welingkar Institute of Management, Mumbai

Top 10 Institutions Offering Diploma in Public Relations in Kerala

  1. Manorama School of Communication (MASCOM), Kottayam

  2. Kerala Media Academy, Kochi

  3. School of Communication and Journalism, CUSAT, Kochi

  4. St. Teresa’s College, Ernakulam

  5. Mar Ivanios College, Thiruvananthapuram

  6. Rajagiri College of Social Sciences, Kochi

  7. Providence Women’s College, Kozhikode

  8. Sacred Heart College, Thevara

  9. Kerala Press Academy, Thiruvananthapuram

  10. Mount Carmel College, Thrissur

Diploma Courses