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Diploma in Digital Marketing

Diploma in Digital Marketing

Course Overview

The Diploma in Digital Marketing equips students with skills in SEO, social media marketing, content creation, email marketing, and data analytics. Ideal for those seeking careers in digital strategy, it offers practical knowledge in online brand building and audience engagement.

Duration

The Diploma in Digital Marketing typically spans 6 months to 1 year, depending on the institution and whether the course is full-time or part-time.

Syllabus (Semester-wise)

The Diploma in Digital Marketing course usually covers essential digital marketing topics divided into structured semesters or modules to ensure students gain both theoretical and practical knowledge.

Semester 1: Introduction to Digital Marketing

  1. Fundamentals of Digital Marketing

    • What is Digital Marketing?

    • Digital Marketing Vs. Traditional Marketing

    • Key Channels in Digital Marketing

  2. Search Engine Optimization (SEO)

    • On-Page and Off-Page SEO

    • Keywords Research

    • Technical SEO

    • SEO Tools and Techniques

  3. Website Planning & Development

    • Introduction to WordPress

    • Domain & Hosting Setup

    • Website Design & User Experience

  4. Content Marketing

    • Types of Content

    • Content Strategy & Calendar

    • Blogging & Guest Posting

  5. Search Engine Marketing (SEM)

    • Google Ads

    • Bing Ads

    • PPC Campaigns Setup

  6. Affiliate Marketing

    • Basics of Affiliate Marketing

    • Affiliate Networks

    • Campaign Monitoring

Semester 2: Social Media and Analytics

  1. Social Media Marketing (SMM)

    • Facebook, Instagram, Twitter, and LinkedIn Marketing

    • Building Social Media Strategy

    • Creating Engaging Social Media Content

    • Paid Campaigns on Social Platforms

  2. Email Marketing

    • Building Effective Email Campaigns

    • Email Design and Copywriting

    • List Building Strategies

    • Email Automation Tools

  3. Google Analytics

    • Understanding Metrics and KPIs

    • Setting Up Analytics Account

    • Tracking Goals & Conversions

    • Data-Driven Marketing Decisions

  4. Video Marketing

    • Video Production & Editing

    • YouTube Marketing

    • Leveraging Video Platforms for Branding

  5. Online Reputation Management (ORM)

    • Monitoring & Managing Brand Reputation

    • Handling Online Criticism

    • Building a Positive Online Image

Semester 3: Advanced Digital Strategies & Practical Training

  1. Conversion Rate Optimization (CRO)

    • Enhancing User Experience for Better Conversions

    • A/B Testing Tools & Techniques

    • Heatmaps & Funnel Analysis

  2. E-commerce Marketing

    • Optimizing Product Pages for Sales

    • Managing E-commerce Platforms

    • Integrating Payment Gateways

  3. Mobile Marketing

    • SMS Marketing Campaigns

    • Mobile App Advertising

    • Mobile Analytics

  4. Growth Hacking Strategies

    • Leveraging Viral Marketing

    • Building Fast Growth Campaigns

  5. Capstone Project & Industry Internship

    • Real-Time Digital Marketing Campaigns

    • Industry-based Projects

    • Internship Opportunities with Digital Agencies or Companies

Average Fees

The average fee for a Diploma in Digital Marketing in India is around INR 15,000 to INR 1,00,000, depending on the institution, location, and duration of the course.

Exams to Attend

Students will typically be evaluated based on a combination of:

  • Internal assessments (quizzes, assignments, etc.)

  • Practical exams (project-based evaluations)

  • Final semester examinations (written tests or online assessments)

  • Certifications from platforms like Google Ads, HubSpot, and Facebook Blueprint.

Top 10 Institutions Offering Diploma in Digital Marketing in India (Combined Ranking)

  1. Digital Vidya, Delhi

  2. NIIT Digital Marketing, Multiple Locations

  3. Manipal ProLearn, Bangalore

  4. Simplilearn, Bangalore

  5. Delhi School of Internet Marketing (DSIM), Delhi

  6. IIDE – Indian Institute of Digital Education, Mumbai

  7. UpGrad, Online

  8. EduPristine, Multiple Locations

  9. Digital Academy India, Gurgaon

  10. Internet and Mobile Research Institute (IMRI), Bangalore

Top 10 Institutions Offering Diploma in Digital Marketing in Kerala

  1. IIM Skills, Kochi

  2. Digital Skill Master, Kochi

  3. Areva Digital, Thiruvananthapuram

  4. Manipal ProLearn, Kochi

  5. Digital Marketing Academy, Kozhikode

  6. IPSR Solutions Ltd, Kottayam

  7. Cyberoid Technologies, Kochi

  8. Thinkster Digital, Thiruvananthapuram

  9. Zeon Academy, Ernakulam

  10. Webliquid Academy, Thrissur

Diploma Courses