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Diploma in Advertising and Marketing

Diploma in Advertising and Marketing

Course Overview:

The Diploma in Advertising and Marketing offers a comprehensive understanding of branding, consumer behavior, market research, digital marketing, and campaign management. It equips students with creative and strategic skills for careers in the dynamic world of marketing.

Duration

The Diploma in Advertising and Marketing typically lasts 1 to 2 years, depending on the institution and whether the course is pursued full-time or part-time.

Syllabus (Semester-wise)

The Diploma in Advertising and Marketing is designed to provide students with practical knowledge and skills in the fields of advertising, branding, and marketing. The curriculum covers a wide range of topics, from consumer behavior to media planning and campaign management, preparing students for roles in the creative and business aspects of advertising and marketing.

Semester 1: Introduction to Advertising and Marketing

  1. Principles of Marketing

    • Introduction to Marketing Concepts

    • Market Segmentation, Targeting, and Positioning

    • Consumer Behavior and Market Research

  2. Introduction to Advertising

    • History and Evolution of Advertising

    • Types of Advertising (Print, TV, Digital, etc.)

    • Role of Advertising in the Marketing Mix

  3. Branding and Brand Management

    • Creating and Managing Brands

    • Brand Equity and Brand Positioning

    • Developing Brand Strategies

  4. Media Planning and Buying

    • Introduction to Media Channels (TV, Radio, Print, Online)

    • Media Planning and Budget Allocation

    • Buying Media Space and Negotiation Techniques

  5. Advertising Copywriting

    • Writing Effective Advertising Copy

    • Creating Engaging Taglines and Slogans

    • Principles of Persuasive Writing

Semester 2: Advertising Campaigns and Marketing Strategies

  1. Integrated Marketing Communications (IMC)

    • Coordinating Marketing and Advertising Efforts

    • Cross-Platform Marketing Campaigns

    • Building Effective IMC Strategies

  2. Digital Marketing and Social Media

    • Introduction to Digital Advertising

    • Social Media Marketing and Strategy

    • Paid Campaigns on Facebook, Instagram, Google, etc.

  3. Advertising and PR

    • Role of Public Relations in Advertising

    • Managing Public Perception and Brand Image

    • Writing Press Releases and Organizing Media Events

  4. Advertising Design and Visual Communication

    • Principles of Visual Design in Advertising

    • Graphic Design for Advertisements

    • Using Software Tools (Adobe Photoshop, Illustrator)

  5. Fieldwork and Practical Assignments

    • Creating and Presenting Ad Campaigns

    • Real-World Case Studies on Advertising and Marketing Strategies

    • Industry Visits to Ad Agencies and Media Companies

Semester 3: Advanced Advertising and Marketing Techniques

  1. Market Research and Analytics

    • Conducting Market Research for Advertising

    • Using Data Analytics to Measure Campaign Success

    • Analyzing Consumer Trends and Insights

  2. Event Management and Sponsorship

    • Planning and Executing Events for Marketing

    • Sponsorship Management and Partnership Development

    • Event Promotion and Advertising

  3. Advertising Laws and Ethics

    • Legal Aspects of Advertising (Advertising Standards Council of India Guidelines)

    • Ethical Issues in Advertising (False Advertising, Stereotypes)

    • Social Responsibility in Advertising

  4. Portfolio Development

    • Building a Professional Advertising and Marketing Portfolio

    • Presenting Campaigns to Clients and Employers

    • Creating a Digital Portfolio and Showreel

  5. Internship and Final Project

    • Internship with Ad Agencies, Media Firms, or Marketing Departments

    • Final Project on an Integrated Advertising Campaign

    • Presentation and Evaluation by Industry Experts

Average Fees

The average fee for a Diploma in Advertising and Marketing in India ranges from INR 30,000 to INR 2,00,000, depending on the institution, location, and facilities offered.

Exams to Attend

The course typically includes:

  • Written assessments on marketing principles, advertising concepts, and consumer behavior

  • Practical exams involving campaign development, media planning, and ad design

  • Portfolio submissions showcasing a variety of advertising and marketing work

  • Final project presentations involving the execution of integrated campaigns

  • Internship performance evaluations based on industry exposure

Top 10 Institutions Offering Diploma in Advertising and Marketing in India (Combined Ranking)

  1. Mudra Institute of Communications (MICA), Ahmedabad

  2. Symbiosis Institute of Media and Communication (SIMC), Pune

  3. Xavier Institute of Communications (XIC), Mumbai

  4. Indian Institute of Mass Communication (IIMC), Delhi

  5. Amity School of Communication, Noida

  6. Whistling Woods International, Mumbai

  7. Pearl Academy, Delhi/Mumbai/Jaipur

  8. Delhi School of Communication, Delhi

  9. Christ University, Bangalore

  10. Welingkar Institute of Management, Mumbai

Top 10 Institutions Offering Diploma in Advertising and Marketing in Kerala

  1. Manorama School of Communication (MASCOM), Kottayam

  2. Kerala Media Academy, Kochi

  3. St. Teresa’s College, Ernakulam

  4. Loyola College of Social Sciences, Thiruvananthapuram

  5. Providence Women’s College, Kozhikode

  6. Cochin Media School, Kochi

  7. Rajagiri College of Social Sciences, Kochi

  8. Sacred Heart College, Thevara

  9. Mount Carmel College, Thrissur

  10. Mar Ivanios College, Thiruvananthapuram

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