Course Overview
Mass Communication covers media theory, journalism, public relations, advertising, and digital media. Students explore media ethics, production techniques, audience analysis, and communication strategies across platforms, preparing for careers in media industries.
Duration:
3 years (6 semesters)
Syllabus (Semester-wise Breakdown):
Semester 1:
Introduction to Mass Communication
Media History and Evolution
Principles of Communication
Mass Media & Society
English Communication Skills
Basics of Journalism
Semester 2:
Media Law and Ethics
Writing for Media (Print and Broadcast)
Media and Culture
Public Relations and Corporate Communication
Photography and Visual Communication
Media Economics
Semester 3:
Introduction to Advertising
Media Research Methods
Radio Journalism and Production
Television Journalism and Production
Digital Media and Online Journalism
Communication Theories
Semester 4:
News Reporting and Editing
Film Studies and Criticism
Development Communication
Media Management
New Media Technologies
Public Speaking and Media Presentation
Semester 5:
Investigative Journalism
Event Management and Promotion
Media Entrepreneurship
Political Communication
Media and Society in India
Practical Internship/Training
Semester 6:
Major Project/Thesis in Mass Communication
Crisis Communication and Reputation Management
Advanced Media Criticism
International Communication
Media Portfolio Development
Comprehensive Viva/Final Evaluation
Average Fees:
₹60,000 to ₹2,50,000 per year (depending on the institution and location)
Exams to Attend:
Entrance Exams for Mass Communication: Common exams include:
IIMC Entrance Exam (Indian Institute of Mass Communication)
XIC OET (Xavier Institute of Communications Online Entrance Test)
CUET (Central Universities Entrance Test)
SET (Symbiosis Entrance Test)
ACJ Entrance Exam (Asian College of Journalism)
Top 10 Mass Communication Institutions in India (Combined Ranking):
Indian Institute of Mass Communication (IIMC), New Delhi
Symbiosis Institute of Media and Communication, Pune
Xavier Institute of Communications (XIC), Mumbai
Asian College of Journalism, Chennai
Jamia Millia Islamia, New Delhi
Mudra Institute of Communications (MICA), Ahmedabad
Lady Shri Ram College for Women (LSR), New Delhi
Christ University, Bengaluru
Amity School of Communication, Noida
Delhi University (Department of Mass Communication), New Delhi
Top 10 Mass Communication Institutions in Kerala:
Manorama School of Communication (MASCOM), Kottayam
Kerala Press Academy, Kochi
Department of Communication and Journalism, University of Kerala, Thiruvananthapuram
Farook College, Kozhikode
Calicut University, Malappuram
Sree Sankaracharya University of Sanskrit, Kalady
Cochin Media School, Kochi
Kannur University, Kannur
St. Teresa's College, Ernakulam
Amrita School of Arts and Sciences, Kochi