Course Overview
The "Advertising & Public Relations" program blends creative strategy and communication, covering topics like media planning, branding, crisis management, and campaign design. Students gain skills in digital media, copywriting, PR tactics, and analytics for impactful brand messaging.
Duration:
3 years (6 semesters)
Syllabus (Semester-wise Breakdown):
Semester 1:
Introduction to Advertising
Principles of Public Relations
Communication Theories
Mass Media & Society
Basics of Marketing
English Communication Skills
Semester 2:
Advertising Concepts and Media Planning
Public Relations Tools and Techniques
Media Law and Ethics
Consumer Behavior
Corporate Communication
Creative Writing in Advertising
Semester 3:
Integrated Marketing Communication (IMC)
Public Relations Strategy & Campaigns
Brand Management
Event Management and Promotion
Crisis Communication & Management
Digital Advertising and Social Media
Semester 4:
Advertising Copywriting & Visual Design
PR Writing and Media Relations
Market Research for Advertising and PR
Financial Public Relations
Media Buying and Selling
Public Relations in Government & Politics
Semester 5:
Strategic Advertising Planning
Corporate Social Responsibility (CSR) and Ethics
Public Relations for NGOs
International Advertising & Public Relations
Case Studies in Advertising and PR
Practical Internship/Training
Semester 6:
Final Project/Advertising Campaign
PR Campaign Management (with focus on major sectors)
Digital PR & Influence Management
Creative Campaign Portfolio Development
Public Speaking and Media Presentation
Comprehensive Viva/Final Evaluation
Average Fees:
₹60,000 to ₹2,00,000 per year (depending on the institution and location)
Exams to Attend:
National Entrance Exams: Some institutions conduct specific entrance exams for Advertising and PR courses:
XIC OET (Xavier Institute of Communications Online Entrance Test)
IIMC Entrance Exam (Indian Institute of Mass Communication)
SIMC MA (Mass Communication) Entrance Test
SET (Symbiosis Entrance Test)
CUET (Central Universities Entrance Test)
Top 10 Advertising & PR Institutions in India (Combined Ranking):
Indian Institute of Mass Communication (IIMC), New Delhi
Xavier Institute of Communications (XIC), Mumbai
Mudra Institute of Communications (MICA), Ahmedabad
Symbiosis Institute of Media and Communication, Pune
Jamia Millia Islamia, New Delhi
Lady Shri Ram College for Women (LSR), New Delhi
Christ University, Bengaluru
Delhi University (Department of Advertising & Public Relations), New Delhi
Asian College of Journalism, Chennai
Amity School of Communication, Noida
Top 10 Advertising & PR Institutions in Kerala:
Manorama School of Communication (MASCOM), Kottayam
Kerala Press Academy, Kochi
Department of Communication and Journalism, University of Kerala, Thiruvananthapuram
Farook College, Kozhikode
Calicut University, Malappuram
Sree Sankaracharya University of Sanskrit, Kalady
Cochin Media School, Kochi
Kannur University, Kannur
St. Teresa's College, Ernakulam
Amrita School of Arts and Sciences, Kochi