Overview:
The Bachelor of Retail Management is an undergraduate course designed to prepare students for managerial positions in the retail sector. The course equips students with the skills necessary for overseeing retail operations, understanding consumer behavior, managing supply chains, and ensuring excellent customer service. With the rapid growth of retail in India, the demand for trained retail managers is on the rise.
Duration
3 to 4 years (full-time)
Syllabus (Semester-Wise)
Semester 1:
Principles of Management: Introduction to management concepts and functions relevant to retail.
Retail Management Fundamentals: Overview of the retail industry, including retail formats, structures, and environments.
Marketing Management: Understanding basic marketing principles with a focus on retail marketing.
Business Communication: Enhancing communication skills essential for retail operations.
Financial Accounting: Introduction to accounting principles and financial management in retail.
Computer Applications in Retail: Basic computer skills and software used in the retail industry.
Semester 2:
Consumer Behavior: Study of consumer purchasing habits and how to influence customer decisions.
Retail Operations Management: Handling day-to-day operations in a retail setting.
Supply Chain Management: Introduction to managing supply chains, logistics, and inventory in retail.
Sales Management: Learning strategies for managing sales teams and maximizing sales in retail.
Store Layout and Design: Basics of store planning, space management, and visual merchandising.
Retail Economics: Study of the retail economy, pricing strategies, and market dynamics.
Semester 3:
E-Commerce in Retail: Introduction to online retailing, digital marketing, and omnichannel retail strategies.
Customer Relationship Management (CRM): Techniques for maintaining and improving customer loyalty.
Human Resource Management in Retail: Handling recruitment, training, and management of staff in retail.
Merchandise Management: Effective strategies for product selection, inventory control, and pricing.
Retail Promotion: Learning about promotional activities like advertising, sales promotions, and events.
Entrepreneurship in Retail: Understanding the process of starting and managing retail businesses.
Semester 4:
Retail Analytics: Application of data analysis and business intelligence in retail decision-making.
Retail Finance: Budgeting, financial planning, and management specific to the retail sector.
Ethics and Corporate Social Responsibility (CSR) in Retail: Study of ethics and social responsibility in the retail industry.
Legal Aspects of Retail: Laws and regulations related to retail, including consumer protection and intellectual property.
Project Work/Internship: Practical experience gained through internships or projects in the retail sector.
Strategic Retail Management: Planning and implementing long-term strategies for retail success.
Average Fees
₹20,000 – ₹1,00,000 per year (varies depending on the institution and location)
Exams to Attend
Admission may be based on merit, or entrance exams such as DUET (Delhi University Entrance Test), CET (Common Entrance Test), or state-level exams.
Top 10 Institutions in India (Combined Ranking)
Indian Institute of Retail (IIR), Delhi
Symbiosis Centre for Retail Management, Pune
Amity School of Retail Management, Noida
Pearl Academy of Retail, Delhi
National Institute of Fashion Technology (NIFT), Delhi
Welingkar Institute of Management Development & Research, Mumbai
Guru Gobind Singh Indraprastha University (GGSIPU), Delhi
Indian School of Retail, Mumbai
Xavier Institute of Management, Bhubaneswar
SP Jain Institute of Management and Research, Mumbai
Top 10 Institutions in Kerala
Kerala Institute of Retail Management, Thiruvananthapuram
Rajagiri College of Social Sciences, Kochi
St. Teresa’s College, Ernakulam
Mahatma Gandhi University, Kottayam
Mar Ivanios College, Thiruvananthapuram
Farook College, Kozhikode
Sacred Heart College, Thevara
CMS College, Kottayam
Assumption College, Changanassery
Nehru College of Management, Thrissur