Overview:
The Bachelor of Fashion Business Management program is designed to blend the creative aspects of fashion with the business acumen necessary to manage and run fashion enterprises. This course provides insights into fashion marketing, retail management, brand management, merchandising, and the global fashion industry. It prepares students to take on managerial roles within the fashion sector, including in retail, brand management, production, and entrepreneurship.
Duration
3 to 4 years (full-time)
Syllabus (Semester-Wise)
Semester 1:
Introduction to Fashion Business: Overview of the fashion industry, its segments, and how business plays a role in fashion.
Principles of Management: Fundamentals of management with an emphasis on fashion industry applications.
Fashion Marketing: Basics of fashion marketing, branding, and promotion.
Fashion Retailing: Understanding the retail environment and retailing strategies within the fashion sector.
Fashion Communication: Role of communication in fashion, including advertising and media.
Introduction to Textiles: Study of textile materials and their relevance to the fashion industry.
Semester 2:
Fashion Merchandising: Study of merchandising strategies and techniques, buying, and planning.
Consumer Behavior in Fashion: Understanding consumer purchasing behavior and trends in fashion.
E-commerce in Fashion: Insights into the digital marketplace and online fashion retailing.
Retail Operations: Managing retail outlets and store operations in the fashion industry.
Global Fashion Markets: Analysis of global fashion markets, trends, and the internationalization of fashion businesses.
Fashion Forecasting: Study of trends, forecasting techniques, and predicting future fashion markets.
Semester 3:
Fashion Branding: Understanding brand development and management in fashion.
Supply Chain Management in Fashion: Focus on logistics, supply chains, and inventory management specific to fashion businesses.
Retail Analytics: Study of data and analytics in retail decision-making.
Sustainability in Fashion: Examining sustainable practices in the fashion business, including eco-friendly materials and production.
Retail Visual Merchandising: Techniques of visual merchandising and store display strategies in fashion.
Entrepreneurship in Fashion: Developing the skills needed to start and manage a fashion business.
Semester 4:
Fashion Business Strategy: Strategic management in the fashion industry, focusing on long-term business planning.
Finance for Fashion Business: Financial management, budgeting, and cost control specific to fashion.
Luxury Fashion Management: Exploring the high-end fashion market and managing luxury fashion brands.
Legal Aspects of Fashion Business: Intellectual property rights, contracts, and regulations in the fashion industry.
Capstone Project/Internship: Practical experience in a real-world fashion business environment or project work.
Leadership and Organizational Behavior: Leading teams and managing human resources in the fashion industry.
Average Fees
₹50,000 – ₹2,50,000 per year (varies depending on the institution and location)
Exams to Attend
Admission is typically based on entrance exams like NIFT (National Institute of Fashion Technology Entrance Exam), Pearl Academy Entrance Exam, UID (Unitedworld Institute of Design Entrance Exam), or based on merit.
Top 10 Institutions in India (Combined Ranking)
National Institute of Fashion Technology (NIFT), Delhi
Pearl Academy, Delhi
Symbiosis Institute of Design, Pune
Amity School of Fashion Technology, Noida
JD Institute of Fashion Technology, Bangalore
Indian Institute of Fashion Technology (IIFT), Bangalore
Srishti Institute of Art, Design, and Technology, Bangalore
National Institute of Design (NID), Ahmedabad
Apeejay Institute of Design, Delhi
Footwear Design & Development Institute (FDDI), Noida
Top 10 Institutions in Kerala
National Institute of Fashion Technology (NIFT), Kannur
Pearl Academy, Kochi
Mahatma Gandhi University, Kottayam
Cochin University of Science and Technology (CUSAT), Kochi
Rajagiri College of Social Sciences, Kochi
Assumption College, Changanassery
Sacred Heart College, Thevara
Farook College, Kozhikode
St. Teresa’s College, Ernakulam
Chinmaya Institute of Fashion Technology, Kannur