Course Overview:
This Advertising course explores key concepts, strategies, and tools for creating effective ad campaigns. Topics include consumer behavior, media planning, digital marketing, branding, and creative strategy. Practical projects and case studies will develop your skills in crafting impactful advertisements.
Duration:
The course typically spans 3 years and is divided into 6 semesters.
Syllabus:
Advertising courses equip students with skills in advertising strategy, creative communication, branding, digital marketing, media planning, and consumer behavior. The course offers both theoretical knowledge and practical application in crafting advertising campaigns, managing brands, and understanding the dynamics of the media industry. Below is a typical semester-wise breakdown:
Semester 1:
Introduction to Advertising
Basics of Mass Communication
Media and Communication Theories
Principles of Marketing
Language Paper 1
Elective: Advertising and Society
Semester 2:
Advertising Strategy and Planning
Media Ethics and Law
Consumer Behavior and Insights
Introduction to Digital Advertising
Language Paper 2
Elective: Branding and Identity
Semester 3:
Creative Advertising: Concepts and Techniques
Advertising Copywriting
Media Planning and Buying
Public Relations in Advertising
Elective: Market Research and Analytics
Semester 4:
Digital Marketing and Social Media
Integrated Marketing Communications (IMC)
Advertising Campaign Design
Event Management and Advertising
Elective: Advertising Production Techniques (Print, TV, Radio)
Semester 5:
Advertising Research and Metrics
Advertising in Global and Local Contexts
Strategic Brand Management
Project/Dissertation Work
Semester 6:
Advertising and New Media Technologies
Advertising Portfolio Development
Advertising Campaign Project
Project/Dissertation Presentation
Elective: Ethical Issues in Advertising
Average Fees:
The average fees for advertising courses in India range between INR 50,000 to INR 3,00,000 per year, depending on the institution and location.
Exams to Attend:
Admission is usually merit-based or through entrance exams such as institutional aptitude tests for mass communication and design.
Top 10 Ranking Institutions in India for Advertising (Combined Rankings):
Xavier Institute of Communications (XIC), Mumbai
Symbiosis Institute of Media and Communication (SIMC), Pune
Mudra Institute of Communications (MICA), Ahmedabad
Jamia Millia Islamia, New Delhi
Indian Institute of Mass Communication (IIMC), New Delhi
Christ University, Bangalore
Delhi University (DU), New Delhi
St. Xavier’s College, Mumbai
Amity School of Communication, Noida
Manipal Institute of Communication, Manipal
Top 10 Institutions in Kerala for Advertising:
Kerala University, Thiruvananthapuram
Mahatma Gandhi University, Kottayam
Calicut University, Calicut
Sacred Heart College, Thevara
St. Teresa’s College, Ernakulam
Farook College, Calicut
Mar Ivanios College, Thiruvananthapuram
St. Joseph’s College, Devagiri, Calicut
St. Albert’s College, Ernakulam
CMS College, Kottayam