• Post Author Commerce
  • ImgHotel Management, Hospitality, Travel & Tourism

Bachelor in Tourism Studies (BTS)

Course Overview:
The BTS program is designed to offer a deep understanding of tourism as an industry, including its management, marketing, and operational aspects. It provides students with a strong foundation in tourism studies while focusing on building skills in areas such as destination planning, travel operations, and sustainable tourism development.

Duration:
3 years (6 semesters)

Average Fees:
₹ 30,000 to ₹ 1,80,000 per year (varies based on the institution and location).

Exams to Attend:
Admission to BTS programs is typically merit-based, but some institutions may require entrance exams such as:

  • NCHM JEE (National Council for Hotel Management Joint Entrance Examination)

  • UGAT (Undergraduate Aptitude Test)

  • State-level or university-specific entrance exams

Syllabus (Semester-wise):

Semester 1:

  • Introduction to Tourism

  • Tourism Geography

  • Tourism Resources

  • Fundamentals of Management

  • Environmental Studies

  • English Communication

Semester 2:

  • Tourism Products of India

  • Cultural Tourism

  • Travel Agency Management

  • Computer Applications in Tourism

  • Business Communication

  • Foreign Language I

Semester 3:

  • Tourism Marketing

  • Hospitality Operations

  • Human Resource Management in Tourism

  • Financial Accounting in Tourism

  • E-Tourism and Information Technology

  • Foreign Language II

Semester 4:

  • International Tourism

  • Tourism Policy and Planning

  • Sustainable Tourism Development

  • Airline and Airport Management

  • Event Management in Tourism

  • Foreign Language III

Semester 5:

  • Travel Documentation and Procedures

  • Tourism Entrepreneurship

  • Adventure Tourism

  • Research Methodology in Tourism

  • Heritage and Cultural Management

  • Foreign Language IV

Semester 6:

  • MICE (Meetings, Incentives, Conferences, Exhibitions) Management

  • Tourism Law and Ethics

  • Tourism Consultancy and Advisory Services

  • Digital Marketing in Tourism

  • Final Project Work and Viva Voce

  • Internship/Industrial Training

Ten Most Ranking Institutions Combined Ranking in India:

  1. Indian Institute of Tourism and Travel Management (IITTM), Gwalior

  2. Christ University, Bangalore

  3. Banaras Hindu University (BHU), Varanasi

  4. Lovely Professional University (LPU), Punjab

  5. Amity University, Noida

  6. IGNOU School of Tourism and Hospitality Services Management (SOTHSM), Delhi

  7. Chandigarh University, Chandigarh

  8. JMI (Jamia Millia Islamia), Delhi

  9. Pondicherry University, Puducherry

  10. Kurukshetra University, Haryana

Top 10 Institutions in Kerala:

  1. Kerala Institute of Tourism and Travel Studies (KITTS), Thiruvananthapuram

  2. Amrita Vishwa Vidyapeetham, Kochi

  3. Mahatma Gandhi University, Kottayam

  4. Kerala University of Fisheries and Ocean Studies (KUFOS), Kochi

  5. St. Teresa’s College, Ernakulam

  6. St. Joseph's College, Devagiri, Kozhikode

  7. University of Kerala, Thiruvananthapuram

  8. Mar Ivanios College, Thiruvananthapuram

  9. Marian College, Kuttikkanam

  10. Rajagiri College of Social Sciences, Kochi