Course Overview:
B.Com in Advertising & Sales Management is a specialized course that focuses on the dynamics of the advertising industry and sales management strategies. This course covers topics like consumer behavior, media planning, advertising creativity, sales promotion, and marketing management. Graduates are equipped for careers in advertising agencies, media planning, sales management, digital marketing, and brand management.

Duration:
3 years (6 semesters)

Average Fees:
INR 25,000 to INR 1,50,000 per year, depending on the institution.

Exams to Attend:
Common admission tests like DU JAT, IPU CET, CUET, BHU UET, and specific university entrance exams are popular for B.Com ASM admissions in India.

Semester-wise Syllabus for B.Com in Advertising & Sales Management

Semester I:

1. Principles of Marketing

2. Business Communication

3. Financial Accounting I

4. Fundamentals of Advertising

5. Business Mathematics

Semester II:

1. Consumer Behavior

2. Financial Accounting II

3. Sales Management

4. Media Planning and Strategy

5. Microeconomics

Semester III:

1. Advertising Management

2. Cost Accounting I

3. Public Relations and Corporate Communication

4. Sales Promotion and Direct Marketing

5. Business Law

Semester IV:

1. Digital Marketing

2. Cost Accounting II

3. Brand Management

4. Market Research

5. Financial Management

Semester V:

1. Advertising Creativity and Copywriting

2. International Marketing

3. Retail and Sales Management

4. Entrepreneurship and Small Business

5. Advertising Campaign Planning

Semester VI:

1. Integrated Marketing Communication

2. E-Commerce and Social Media Marketing

3. Marketing of Services

4. Strategic Sales Management

5. Optional Project/Internship

Top 10 Ranking Institutions for B.Com in Advertising & Sales Management in India (Combined Rankings):

1. Shri Ram College of Commerce (SRCC), New Delhi

2. Lady Shri Ram College for Women (LSR), New Delhi

3. Loyola College, Chennai

4. Christ University, Bengaluru

5. Hindu College, New Delhi

6. St. Xavier's College, Kolkata

7. Narsee Monjee College of Commerce and Economics, Mumbai

8. Hansraj College, New Delhi

9. Madras Christian College, Chennai

10. Symbiosis College of Arts and Commerce, Pune

Top 10 Institutions for B.Com in Advertising & Sales Management in Kerala:

1. St. Teresa’s College, Ernakulam

2. Sacred Heart College, Ernakulam

3. Mar Ivanios College, Thiruvananthapuram

4. St. Albert's College, Ernakulam

5. Farook College, Kozhikode

6. Maharaja’s College, Ernakulam

7. Bharata Mata College, Kochi

8. CMS College, Kottayam

9. St. Thomas College, Thrissur

10. Assumption College, Changanassery