Course Overview:
Bachelor's in Retail Management is an undergraduate program designed to prepare students for careers in the retail industry. The course focuses on areas such as retail operations, visual merchandising, supply chain management, sales, consumer behavior, and marketing in retail settings. It equips students with the necessary skills to manage retail outlets, e-commerce platforms, and retail marketing strategies.
Course Duration: 3 Years (6 Semesters)
Syllabus (Semester-wise Breakdown):
Semester 1:
Introduction to Retail Management
Principles of Management
Business Communication
Business Economics
Fundamentals of Marketing
Semester 2:
Retail Operations and Store Management
Consumer Behavior
Financial Accounting
Visual Merchandising
Business Law
Semester 3:
Retail Sales Management
Supply Chain Management in Retail
Human Resource Management in Retail
E-Commerce and Retail Technology
Retail Analytics
Semester 4:
Retail Marketing Strategies
Inventory and Warehouse Management
Retail Pricing and Merchandising
Retail Financial Management
Research Methodology
Semester 5:
Global Retail Management
Customer Relationship Management in Retail
Retail Branding and Promotion
Retail Logistics
Elective (Options include Digital Retailing, Omni-Channel Retail, etc.)
Semester 6:
Strategic Retail Management
Sustainable Retail Practices
Entrepreneurship in Retail
Project Work/Dissertation
Internship/Industrial Training
Average Fees:
₹50,000 - ₹2,00,000 per year (Varies by institution and state)
Exams to Attend:
Admission is typically merit-based, but some institutions may require entrance exams.
Popular entrance exams for Retail Management include DU JAT (Delhi University Joint Admission Test), NPAT (Narsee Monjee Institute of Management Studies), and other state-level management entrance exams.
Top 10 Ranking Institutions in India for Bachelor's in Retail Management:
Symbiosis Institute of Business Management (SIBM), Pune
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Amity Business School, Noida
Christ University, Bengaluru
Lovely Professional University (LPU), Punjab
Institute of Management Studies (IMS), Ghaziabad
Xavier University, Bhubaneswar
MIT World Peace University, Pune
Madras Christian College, Chennai
Pearl Academy, Delhi
Top 10 Institutions in Kerala for Bachelor's in Retail Management:
Rajagiri Centre for Business Studies, Kochi
SCMS School of Business, Kochi
Amrita School of Business, Kochi
St. Teresa's College, Ernakulam
Sacred Heart College, Thevara
Farook College, Kozhikode
Mahatma Gandhi College, Thiruvananthapuram
Mar Ivanios College, Thiruvananthapuram
CMS College, Kottayam
Bishop Moore College, Mavelikkara