BA in Sports Management

Course Overview:

The BA in Sports Management program equips students with skills in sports marketing, event management, finance, and leadership. Through theory and practical experiences, students gain insight into the business of sports, preparing for roles in management, marketing, and administration.

Duration:
3 Years (6 Semesters)

Average Fees:
₹50,000 to ₹2,00,000 per annum depending on the institution.

Exams to Attend:
There is no centralized exam for BA in Sports Management. However, some institutions conduct their entrance tests or accept scores from tests like CUET (Common University Entrance Test) or specific university-level exams. The admission process may also include sports-related merit evaluation.

Syllabus (Semester-wise)

Semester 1:

  • Introduction to Sports Management

  • History and Development of Sports

  • Introduction to Accounting and Finance in Sports

  • Principles of Sports Training

  • English Communication

  • Introduction to Physical Education

Semester 2:

  • Organizational Behavior in Sports

  • Event Management in Sports

  • Sports Psychology

  • Sports Marketing and Sponsorship

  • Ethics in Sports

  • Environmental Science

Semester 3:

  • Sports Facility Management

  • Financial Management in Sports

  • Sports Medicine and Nutrition

  • Legal Aspects of Sports

  • Leadership in Sports Organizations

  • Project Work/Fieldwork

Semester 4:

  • Media Management in Sports

  • Strategic Management in Sports

  • Talent Identification and Development in Sports

  • Fitness and Conditioning in Sports

  • Research Methodology in Sports

  • Internship I

Semester 5:

  • International Sports Management

  • Sports Analytics

  • Digital Marketing in Sports

  • Sports Governance

  • Sports Law and Risk Management

  • Internship II

Semester 6:

  • Sports Entrepreneurship

  • Sports Technology

  • Global Issues in Sports

  • Final Project/Dissertation

  • Electives (e.g., Sports Psychology, Advanced Sports Marketing)

  • Comprehensive Viva Voce

Ten Most Ranking Institutions in India for BA in Sports Management

  1. Symbiosis School of Sports Sciences, Pune

  2. National Academy of Sports Management, Mumbai

  3. International Institute of Sports Management (IISM), Mumbai

  4. Chitkara University, Punjab

  5. Amity School of Physical Education and Sports Sciences, Noida

  6. Lovely Professional University, Punjab

  7. NCR School of Sports Management, Delhi

  8. Tamil Nadu Physical Education and Sports University, Chennai

  9. Lakshmibai National Institute of Physical Education, Gwalior

  10. Mangalore University, Mangalore

Top 10 Institutions in Kerala for BA in Sports Management

  1. Kerala University of Health Sciences, Thrissur

  2. Kannur University, Kannur

  3. Calicut University, Calicut

  4. Mahatma Gandhi University, Kottayam

  5. Sree Sankaracharya University of Sanskrit, Kalady

  6. Cochin University of Science and Technology, Kochi

  7. Rajagiri College of Social Sciences, Ernakulam

  8. Kerala Institute of Local Administration (KILA), Thrissur

  9. St. Thomas College, Thrissur

  10. Kerala Agricultural University, Thrissur