Course Overview:
The BA in Public Relations focuses on strategic communication, media relations, and brand management. Students learn to craft compelling messages, manage public perception, and handle crisis situations. Key skills include writing, media strategy, and stakeholder engagement.

Duration:
3 years (6 semesters)

Average Fees:
INR 50,000 to INR 2,50,000 (varies depending on the institution)

Exams to Attend:
Most universities and colleges offering BA in Public Relations admit students based on merit in 10+2. However, some universities may conduct entrance exams. Notable exams include:

• CUET (Common University Entrance Test)

• JMI Entrance Test (Jamia Millia Islamia)

• DUET (Delhi University Entrance Test)

• Christ University Entrance Exam

Syllabus (Semester-wise):

Semester 1:

1. Introduction to Public Relations

2. Communication Skills

3. Fundamentals of Media and Society

4. Writing for Media and PR

5. Basic Photography

6. Introduction to Mass Communication

Semester 2:

1. Public Relations Tools and Techniques

2. Organizational Communication

3. Business Communication

4. Media Relations

5. Media Laws and Ethics

6. Fundamentals of Advertising

Semester 3:

1. Event Management and Public Relations

2. Crisis Communication

3. Media Planning and Buying

4. Research Methodology in Communication

5. Digital Media and Communication

6. Public Opinion and Propaganda

Semester 4:

1. Public Relations Campaigns

2. Corporate Social Responsibility and Sustainability

3. Internal Communication

4. Public Relations in Government and Politics

5. Public Relations Writing

6. Advertising Management

Semester 5:

1. International Public Relations

2. Corporate Communication

3. Public Relations for Non-Profits

4. Strategic Communication and PR

5. Financial and Investor Relations

6. Public Relations in Tourism and Hospitality

Semester 6:

1. Dissertation/Project

2. Public Relations and Social Media

3. PR Consultancy and Entrepreneurship

4. Media and Public Relations Law

5. Professional Ethics in Public Relations

6. Practical/Internship

Top Ten Institutions Combined Ranking in India for BA in Public Relations:

1. St. Xavier's College, Mumbai

2. Christ University, Bangalore

3. Symbiosis Institute of Media & Communication, Pune

4. Lady Shri Ram College for Women, Delhi

5. Jamia Millia Islamia University, Delhi

6. Amity School of Communication, Noida

7. Madras Christian College, Chennai

8. Manipal University, Manipal

9. Jadavpur University, Kolkata

10. Mount Carmel College, Bangalore

Top Ten Institutions in Kerala for BA in Public Relations:

1. St. Teresa's College, Kochi

2. Sacred Heart College, Thevara, Kochi

3. Maharaja's College, Ernakulam

4. Farook College, Kozhikode

5. Mar Ivanios College, Thiruvananthapuram

6. Christ College, Irinjalakuda

7. Assumption College, Changanassery

8. Mar Athanasius College, Kothamangalam

9. St. Joseph's College, Devagiri, Kozhikode

10. St. Thomas College, Thrissur