Course Overview:
This course equips students with essential PR skills, including media relations, corporate communication, crisis management, and event planning. Ideal for aspiring PR professionals, it covers the latest industry trends and practical tools for effective communication.
Duration
Duration: 3 to 6 months (depending on the institution and mode of study—full-time, part-time, or online).
Syllabus (Module-wise Breakdown)
Certificate courses in Public Relations are structured into modules rather than semesters. Here's the detailed breakdown of the syllabus:
Module 1: Introduction to Public Relations
Understanding Public Relations (PR) and its Role in Organizations
History and Evolution of PR
Theories and Models of Communication
Key Differences between PR, Advertising, and Marketing
Ethics in PR
Module 2: PR Tools and Techniques
Press Releases and Media Kits
Managing Media Relations and Press Conferences
Social Media for Public Relations
Creating Newsletters and Blogs
Event Management for PR
Module 3: Strategic Communication
Developing Communication Strategies
Crisis Communication and Management
Internal vs. External Communication
Corporate Social Responsibility (CSR) and PR
Managing Public Opinion and Reputation
Module 4: Writing for Public Relations
Writing Press Releases and Feature Articles
Writing Speeches for CEOs and Public Figures
News Writing for Different Platforms
Preparing Media Statements and Briefings
Blogging and Digital Writing for PR
Module 5: Media Relations and Handling the Press
Building and Maintaining Media Contacts
Pitching Stories to Journalists
Organizing and Handling Press Conferences
Media Monitoring and Analysis
Dealing with Negative Publicity and Media Crises
Module 6: Social Media and Digital PR
Utilizing Social Media Platforms for PR
Creating Shareable Content and Social Media Campaigns
Engaging with Influencers and Bloggers
Digital PR Metrics and Analytics
Online Reputation Management
Module 7: Corporate and Government Relations
Managing Corporate Reputation
Building Relationships with Government and Regulatory Bodies
Corporate Lobbying and Advocacy
Stakeholder Engagement and Communication
Module 8: PR Campaign Planning
Planning and Executing PR Campaigns
Setting Objectives and KPIs for Campaigns
Budgeting and Resource Allocation for PR Campaigns
Measurement and Evaluation of Campaign Impact
Module 9: Event Management in PR
Planning Corporate Events, Product Launches, and Conferences
Sponsorship and Partnership Management
On-site Media Relations and Coverage
Post-Event Reporting and Follow-ups
Module 10: Portfolio Development and Career Preparation
Creating a Professional Portfolio for PR Roles
Freelancing and Consulting in PR
Networking and Building Industry Connections
Preparing for Interviews and PR Agency Roles
Understanding the Role of PR in Various Industries
Average Fees
Average Fees: ₹20,000 to ₹60,000 (depending on the institution and delivery mode).
Exams to Attend
Certificate courses in Public Relations typically assess students through project-based assignments, case studies, portfolio development, and presentations rather than standardized exams.
Some courses may require a final PR campaign project as part of the evaluation.
Ten Most Ranked Institutions Combined in India
Indian Institute of Mass Communication (IIMC), Delhi
Xavier Institute of Communications (XIC), Mumbai
Symbiosis Institute of Media & Communication (SIMC), Pune
Mudra Institute of Communications (MICA), Ahmedabad
Amity School of Communication, Noida
Asian College of Journalism, Chennai
Delhi School of Communication (DSC)
National Institute of Advertising (NIA), New Delhi
Whistling Woods International, Mumbai
Sardar Patel College of Communication & Management, Delhi
Top 10 Institutions in Kerala
Kerala Media Academy, Kochi
Amrita School of Communication, Coimbatore (serving students from Kerala)
St. Teresa's College, Ernakulam
Mar Ivanios College, Thiruvananthapuram
Sacred Heart College, Kochi
Farook College, Calicut
Kerala Institute of Communication and Journalism, Thrissur
Kerala University (School of Communication and Journalism), Thiruvananthapuram
School of Communication and Media Studies, Mahatma Gandhi University, Kottayam
CMS College, Kottayam