Course Overview:
Bachelor of Fashion Merchandising (B.FM) is an undergraduate program that focuses on the business side of fashion. The course prepares students for careers in retail buying, visual merchandising, fashion marketing, and supply chain management. Students learn about fashion trends, consumer behavior, product development, and the logistics of fashion retailing and distribution.
Duration:
The course duration is typically 3 to 4 years, divided into 6 or 8 semesters.
Syllabus:
Semester 1:
Introduction to Fashion Merchandising
Principles of Fashion Design
Textiles and Materials
Fundamentals of Retailing
Fashion Illustration
Communication Skills
Basics of Garment Construction
Semester 2:
Fashion Marketing
Fashion Forecasting & Trend Analysis
Introduction to Visual Merchandising
Retail Operations and Store Management
Fashion Buying and Planning
Computer-Aided Design (CAD)
Basics of Supply Chain Management
Semester 3:
Retail Buying and Merchandising
Consumer Behavior in Fashion
Advanced Visual Merchandising
Product Development in Fashion
Textile Science and Applications
Fashion Branding & Promotion
Fashion Market Research
Semester 4:
Fashion Retail Management
Global Fashion Supply Chain
Fashion Sales and Distribution
Merchandising Strategies for Fashion
Retail Buying Techniques
Fashion Marketing Communications
Industry Internship/Project
Semester 5:
E-commerce in Fashion
Fashion Entrepreneurship
Advanced Retail Merchandising
Luxury Fashion Marketing
Retail and Visual Merchandising in Fashion
Merchandising Math and Retail Analytics
Fashion Technology and Innovations
Semester 6:
Portfolio Development
Capstone Project in Fashion Merchandising
Fashion Business Planning
Fashion Retail Analytics
Strategic Fashion Retailing
Final Project Presentation
Industry Internship/Placement
Average Fees:
The average course fee for a Bachelor’s in Fashion Merchandising ranges from INR 1,50,000 to 4,00,000 per year, depending on the institution.
Exams to Attend:
Admissions generally involve performance in entrance exams such as:
NIFT Entrance Exam (National Institute of Fashion Technology)
NID Entrance Exam (National Institute of Design)
All India Entrance Exam for Design (AIEED)
Symbiosis Entrance Exam for Design (SEED)
Pearl Academy Entrance Exam
UCEED (Undergraduate Common Entrance Examination for Design)
Top 10 Fashion Merchandising Institutions in India:
National Institute of Fashion Technology (NIFT), New Delhi
Pearl Academy, Delhi
National Institute of Design (NID), Ahmedabad
Symbiosis Institute of Design, Pune
Indian Institute of Fashion Technology (IIFT), Bangalore
Amity School of Fashion Technology, Noida
JD Institute of Fashion Technology, Mumbai
Vogue Institute of Fashion Technology, Bangalore
MIT Institute of Design, Pune
Raffles Design International, Mumbai
Top 10 Fashion Merchandising Institutions in Kerala:
National Institute of Fashion Technology (NIFT), Kannur
JD Institute of Fashion Technology, Kochi
Vidya Institute of Fashion Technology, Thrissur
INIFD (Inter National Institute of Fashion Design), Kochi
Dream Zone School of Creative Studies, Kozhikode
Vogue Institute of Fashion Technology, Calicut
Archana Institute of Fashion Designing, Kochi
Kerala Institute of Fashion and Technology, Kottayam
Kerala Academy of Digital Arts, Kochi
Cindrebay School of Design, Kochi