Overview:
The Certified Marketing Professional (CMP) course is designed for individuals who aspire to build a career in marketing. This course covers various aspects of marketing, including market research, consumer behavior, digital marketing strategies, branding, and sales techniques. It equips candidates with the skills and knowledge needed to excel in marketing roles across industries such as FMCG, IT, healthcare, retail, and more.
Course Duration:
The course duration typically ranges from 6 months to 1 year, depending on the institution and mode of study (full-time or part-time).
Average Fees:
The average fees for the Certified Marketing Professional (CMP) course in India range between INR 15,000 to INR 60,000, depending on the institution.
Exams to Attend:
Institutional Internal Examinations: Assessment of theoretical and practical knowledge.
Final Certification Exam: Conducted by the institution or an external certification body like the Marketing and Sales Certification Board.
Digital Marketing Certification Exam: Optional exams like Google Ads Certification or Facebook Blueprint Certification for specialization in digital marketing.
Syllabus (Semester-wise Breakdown)
Semester 1: Fundamentals of Marketing and Market Research
Introduction to Marketing: Concepts, Theories, and Principles
Market Research Techniques: Data Collection, Analysis, and Reporting
Consumer Behavior: Understanding Buying Patterns and Influences
Branding and Positioning Strategies
Introduction to Digital Marketing: SEO, SEM, Social Media, and Email Marketing
Marketing Channels and Distribution Strategies
Ethical Marketing Practices and Regulations
Semester 2: Digital Marketing and Branding
Digital Marketing Strategy: Creating and Implementing Campaigns
SEO (Search Engine Optimization) and SEM (Search Engine Marketing)
Social Media Marketing: Facebook, Instagram, LinkedIn, and Twitter
Content Marketing: Blogs, Videos, and Infographics
Email Marketing and Lead Generation Techniques
Product and Service Branding: Creating and Sustaining Brand Equity
Case Studies on Successful Marketing Campaigns
Semester 3: Sales and Strategic Marketing Management
Sales Techniques: Direct, Online, and B2B Sales Strategies
Marketing Analytics and Measuring ROI: Tools and Techniques
Strategic Marketing Planning and Execution
Integrated Marketing Communications (IMC)
Customer Relationship Management (CRM) and Retention Strategies
Advanced Digital Marketing Tools: Automation and Data Analytics
Final Project: Developing a Comprehensive Marketing Plan for a Business
Ten Most Ranking Institutions (Combined Ranking in India)
Indian School of Business (ISB), Hyderabad
Symbiosis Institute of Business Management, Pune
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
Amity University, Noida
Indian Institute of Management (IIM), Ahmedabad
Xavier School of Management (XLRI), Jamshedpur
Welingkar Institute of Management, Mumbai
SP Jain Institute of Management and Research, Mumbai
Institute of Management Technology (IMT), Ghaziabad
MICA (Mudra Institute of Communications), Ahmedabad
Top 10 Institutions in Kerala
Cochin University of Science and Technology (CUSAT), Kochi
Rajagiri Business School, Kochi
Amrita School of Business, Kochi
St. Teresa's College, Kochi
Kerala University of Fisheries and Ocean Studies (KUFOS), Kochi
Toc H Institute of Science & Technology, Ernakulam
Sree Narayana Guru Institute of Management Studies, Kollam
SCMS Cochin School of Business, Kochi
Lourdes Matha College of Science and Technology, Thiruvananthapuram
Mar Ivanios College, Thiruvananthapuram