Course Overview:

This course is designed to develop professionals with a deep understanding of marketing strategies and cooperative principles in the agricultural sector. It aims to blend the principles of marketing, economics, and cooperation to promote effective agricultural trade and cooperative management, thus helping the agricultural economy to thrive.

Duration:

3 Years (6 Semesters)

Semester-wise Syllabus:

Semester 1:

• Principles of Agricultural Marketing

• Fundamentals of Management

• Agricultural Economics

• Financial Accounting

• Rural Society and Economy

• Communication Skills

Semester 2:

• Marketing of Agricultural Inputs

• Cost and Management Accounting

• Business Economics

• Agribusiness Management

• Cooperative Principles and Practices

• Environmental Studies

Semester 3:

• Rural Marketing

• Agricultural Finance and Credit

• Business Law and Ethics

• Cooperative Business Management

• Supply Chain Management in Agriculture

• Computer Applications in Business

Semester 4:

• Commodity Markets and Futures Trading

• Agricultural Price Policy

• Agricultural Export and Trade Policies

• Agri-Entrepreneurship

• Cooperative Law and Administration

• Personality Development and Soft Skills

Semester 5:

• Agri-Food Supply Chains

• Agricultural Insurance and Risk Management

• Farm Business Management

• Cooperative Marketing of Agricultural Products

• Project Management in Agricultural Cooperatives

• Elective: (Agri-Tech / Rural Development Strategies)

Semester 6:

• Strategic Agri-Marketing

• International Agricultural Trade

• Rural Cooperative Credit Systems

• Agricultural Policy and Regulation

• Internship / Fieldwork / Industrial Visit

• Dissertation/Project Work (Research on Agri-Marketing & Co-operatives)

Average Fees:

• ₹30,000 to ₹2,00,000 per year (depending on the institution and location)

Exams to Attend:

• Common entrance exams for agricultural courses like ICAR AIEEA, university-specific entrance exams like BHU UET, or merit-based admissions. Some private institutions may conduct their own entrance tests.

Top 10 Institutions in India:

1. National Institute of Agricultural Marketing (NIAM), Jaipur

2. Indian Agricultural Research Institute (IARI), New Delhi

3. Institute of Agri-Business Management, Bikaner

4. Indian Institute of Plantation Management (IIPM), Bangalore

5. Tamil Nadu Agricultural University (TNAU), Coimbatore

6. Chaudhary Charan Singh Haryana Agricultural University, Hisar

7. Punjab Agricultural University, Ludhiana

8. Kerala Agricultural University, Thrissur

9. Banaras Hindu University (BHU), Varanasi

10. University of Agricultural Sciences, Bangalore

Top 10 Institutions in Kerala:

1. Kerala Agricultural University, Thrissur

2. College of Co-operation, Banking and Management, Thrissur

3. Rajagiri College of Social Sciences, Kochi

4. St. Joseph's College, Devagiri, Kozhikode

5. Amrita School of Agricultural Sciences, Kollam

6. Mahatma Gandhi University, Kottayam

7. St. Albert's College, Kochi

8. Christ College, Irinjalakuda

9. Providence Women’s College, Kozhikode

10. Sacred Heart College, Ernakulam